The BriefYourMarket.com blog

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Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading

Customer profiles for your leisure business

Customer profiles for your leisure business

In the leisure industry, as many as 50% of customers are lost each year, with three-quarters of the nation no longer considered as having an “active” membership.

To help you reduce your churn rates and better understand the needs of modern-day consumers, we’ve put together a selection of profiles you might expect to come across on a day-to-day basis…

Continue reading

From your dedicated to your disengaged customers...

From your dedicated to your disengaged customers...

Given that you have a 70% chance of “selling” to your existing customers, compared to a 20% chance for new prospects, you need to know how to keep consumers switched onto your brand – regardless of whether they’re your most dedicated, dormant or detached contacts.

So, how can you define your customers by levels of engagement, and what does segmenting your audience like this mean for your marketing strategy?

Continue reading

Your ideal guest and what they want from you...

Your ideal guest and what they want from you...

Do you know what drives your customers? Whilst 80% of businesses believe that they do, only 8% of their customers would agree. 

By understanding your target market, you can enhance your customer communications, increase business efficiency and form strong guest relationships that can withstand competitive offers from your rivals. So, what does your ideal guest look like, and what do you need to do to reach them?

Continue reading

Taking care of your greatest brand advocates

Taking care of your greatest brand advocates

As any marketer will tell you, your greatest brand advocates are your employees, with studies suggesting that an engaged workforce can lead to a 24% boost in sales.

But considering that only 11% of the UK population would consider themselves to be actively involved and enthusiastic about their job, what can you do as a business owner to inspire your team and drive productivity?

Continue reading

Understanding buyer behaviour for insurance

Understanding buyer behaviour for insurance

Before they’ve had the chance to see the value in your brokerage, some of your consumers will become switched off from your brand, leaving you wondering: “what went wrong?”

Using the most prominent buyer profiles seen in insurance, we offer our suggestions on why your customers act the way that they do, as well as ideas on how to re-engage them in the future.

Continue reading

Driving customer attendance and retention

Driving customer attendance and retention

Just as you tell your members that they won’t achieve results without working at them, your membership objectives are just the same.

In other words, if you aren’t looking at ways to drive attendance and increase retention, you’ll soon see your business losing out. To prevent that from happening, take a look at what sporting events can do to boost your brand’s image in the short and long-term…

Continue reading

The power of your brand

The power of your brand

From your company’s ideological views and values, to simple factors like your choice of content and tone of voice, having a clear branding strategy in place will ensure that your customers – and your team – know exactly what to expect from you as a business.

Continue reading

One campaign, one instruction

davies3

As the largest independent estate agency in West Wiltshire, Davies & Davies are committed to providing "a top quality personal service coupled with a highly active selling approach".

To help them deliver this exceptional customer experience, we have been providing our customers with a range of ready-to-be-used marketing emails in the form of our Campaign of the Month, which time and time again, generates additional and instant business for our BriefYourMarket.com system users.

Continue reading

Topical events and your business

hot-topics

Despite being defeated by Croatia, the impact that England’s success at the World Cup has had on the UK hospitality industry is undeniable, with predictions stating that if we’d made it to the finals in Moscow, hospitality spending would have increased to £488 million.

Although England’s chances at victory are now delayed until 2022, and Wimbledon is drawing to a close, there are still plenty more major events taking place over the remainder of this year to draw customers to your hotel or restaurant.

Continue reading

Graham Butt and their additional 200 valuations...

butt3

As a family-run business, Graham Butt Estate Agents have successfully offered homeowners a wide array of property services and support for over 50 years, with numerous awards to show for their dedication to customer service.

To find out how they're utilising their BriefYourMarket.com system to win more business, generating 200 additional valuations and approximately £500,000 of additional revenue in nine months, our team spoke with their Partner and Director – David Butt.

Continue reading

The BriefYourMarket.com blog

This is some blog description about this site

Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading

Customer profiles for your leisure business

Customer profiles for your leisure business

In the leisure industry, as many as 50% of customers are lost each year, with three-quarters of the nation no longer considered as having an “active” membership.

To help you reduce your churn rates and better understand the needs of modern-day consumers, we’ve put together a selection of profiles you might expect to come across on a day-to-day basis…

Continue reading

From your dedicated to your disengaged customers...

From your dedicated to your disengaged customers...

Given that you have a 70% chance of “selling” to your existing customers, compared to a 20% chance for new prospects, you need to know how to keep consumers switched onto your brand – regardless of whether they’re your most dedicated, dormant or detached contacts.

So, how can you define your customers by levels of engagement, and what does segmenting your audience like this mean for your marketing strategy?

Continue reading

Your ideal guest and what they want from you...

Your ideal guest and what they want from you...

Do you know what drives your customers? Whilst 80% of businesses believe that they do, only 8% of their customers would agree. 

By understanding your target market, you can enhance your customer communications, increase business efficiency and form strong guest relationships that can withstand competitive offers from your rivals. So, what does your ideal guest look like, and what do you need to do to reach them?

Continue reading

Taking care of your greatest brand advocates

Taking care of your greatest brand advocates

As any marketer will tell you, your greatest brand advocates are your employees, with studies suggesting that an engaged workforce can lead to a 24% boost in sales.

But considering that only 11% of the UK population would consider themselves to be actively involved and enthusiastic about their job, what can you do as a business owner to inspire your team and drive productivity?

Continue reading

Understanding buyer behaviour for insurance

Understanding buyer behaviour for insurance

Before they’ve had the chance to see the value in your brokerage, some of your consumers will become switched off from your brand, leaving you wondering: “what went wrong?”

Using the most prominent buyer profiles seen in insurance, we offer our suggestions on why your customers act the way that they do, as well as ideas on how to re-engage them in the future.

Continue reading

Driving customer attendance and retention

Driving customer attendance and retention

Just as you tell your members that they won’t achieve results without working at them, your membership objectives are just the same.

In other words, if you aren’t looking at ways to drive attendance and increase retention, you’ll soon see your business losing out. To prevent that from happening, take a look at what sporting events can do to boost your brand’s image in the short and long-term…

Continue reading

The power of your brand

The power of your brand

From your company’s ideological views and values, to simple factors like your choice of content and tone of voice, having a clear branding strategy in place will ensure that your customers – and your team – know exactly what to expect from you as a business.

Continue reading

One campaign, one instruction

davies3

As the largest independent estate agency in West Wiltshire, Davies & Davies are committed to providing "a top quality personal service coupled with a highly active selling approach".

To help them deliver this exceptional customer experience, we have been providing our customers with a range of ready-to-be-used marketing emails in the form of our Campaign of the Month, which time and time again, generates additional and instant business for our BriefYourMarket.com system users.

Continue reading

Topical events and your business

hot-topics

Despite being defeated by Croatia, the impact that England’s success at the World Cup has had on the UK hospitality industry is undeniable, with predictions stating that if we’d made it to the finals in Moscow, hospitality spending would have increased to £488 million.

Although England’s chances at victory are now delayed until 2022, and Wimbledon is drawing to a close, there are still plenty more major events taking place over the remainder of this year to draw customers to your hotel or restaurant.

Continue reading

Graham Butt and their additional 200 valuations...

butt3

As a family-run business, Graham Butt Estate Agents have successfully offered homeowners a wide array of property services and support for over 50 years, with numerous awards to show for their dedication to customer service.

To find out how they're utilising their BriefYourMarket.com system to win more business, generating 200 additional valuations and approximately £500,000 of additional revenue in nine months, our team spoke with their Partner and Director – David Butt.

Continue reading
 
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